2026-04-15 16:25:48分类：百科阅读(70036) \u003cdiv class=\"rich_media_content\"\u003e\u003csection class=\"js_darkmode__0\" data-style=\"margin-bottom: 0em; outline: 0px; background-color: rgb(255, 255, 255); color: rgb(34, 34, 34); letter-spacing: 0.544px; white-space: normal; caret-color: rgba(0, 0, 0, 0); font-family: -apple-system, BlinkMacSystemFont, \u0026#34;Helvetica Neue\u0026#34;, \u0026#34;PingFang SC\u0026#34;, \u0026#34;Hiragino Sans GB\u0026#34;, \u0026#34;Microsoft YaHei UI\u0026#34;, \u0026#34;Microsoft YaHei\u0026#34;, Arial, sans-serif; text-align: start; visibility: visible;\" style=\"-webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; caret-color: rgba(0, 0, 0, 0); color: rgb(34, 34, 34); font-size: 17px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.544px; margin: 0px 0px 0em; max-width: 100%; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: start; text-decoration: none; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; visibility: visible; white-space: normal; widows: 2; word-spacing: 0px\"\u003e\u003csection style=\"box-sizing: border-box !important; margin: 10px 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003csection class=\"js_darkmode__1\" data-style=\"margin-top: -4px; margin-bottom: 0em; padding: 10px; outline: 0px; background-color: rgb(239, 239, 239); visibility: visible; color: rgb(196, 196, 196) !important;\" style=\"background-color: rgb(239, 239, 239); box-sizing: border-box !important; color: rgb(196, 196, 196) !important; margin: -4px 0px 0em; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 10px; visibility: visible\"\u003e\u003csection style=\"box-sizing: border-box !important; color: rgb(205, 205, 205) !important; font-size: medium; margin: 0px 0px 0em; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible\"\u003e\u003csection style=\"box-sizing: border-box !important; color: rgb(131, 131, 131); font-size: 15px; margin: 0px 0px 0em; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003csection style=\"box-sizing: border-box !important; line-height: 1.75em; margin: 0px 16px 24px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan mpa-font-style=\"mgkkr3668ue\" style=\"box-sizing: border-box !important; font-size: 16px; font-style: italic; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px\"\u003e\u003cspan leaf=\"\" style=\"box-sizing: border-box !important; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px\"\u003e内卷，躺平，精神内耗，灵活就业……这里是十点人物志的系列栏目“当代青年生活实录”。大到就业婚恋，小到吃饭购物，21世纪新新青年的快乐与忧愁全在这里。\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003cp class=\"js_darkmode__4\" data-style=\"margin-bottom: 0em; outline: 0px; white-space: normal; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-variant-numeric: normal; font-variant-east-asian: normal; font-family: -apple-system-font, system-ui, \u0026#34;Helvetica Neue\u0026#34;, \u0026#34;PingFang SC\u0026#34;, \u0026#34;Hiragino Sans GB\u0026#34;, \u0026#34;Microsoft YaHei UI\u0026#34;, \u0026#34;Microsoft YaHei\u0026#34;, Arial, sans-serif; text-align: right; letter-spacing: 0.54px; visibility: visible; line-height: 1.75em;\" style=\"-webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; caret-color: rgb(34, 34, 34); clear: both; color: rgb(34, 34, 34); font-size: 17px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: 0.54px; line-height: 1.75em; margin: 0px 16px 8px; max-width: 100%; min-height: 1em; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: right; text-decoration: none; text-indent: 0px; text-transform: none; visibility: visible; white-space: normal; widows: 2; word-spacing: 0px\"\u003e\u003cspan mpa-font-style=\"mgkkr366m7i\" style=\"box-sizing: border-box !important; color: rgb(136, 136, 136); font-size: 16px; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan data-pm-slice=\"0 0 []\" style=\"-webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); caret-color: rgb(34, 34, 34); color: rgb(43, 43, 43); display: inline !important; float: none; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.54px; orphans: 2; text-align: right; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px\"\u003e\u003cspan leaf=\"\" mpa-font-style=\"mgkkrbnn1urb\" style=\"font-size: 14px\"\u003e本文转自微信公众号:十点人物志(微信号:sdrenwu)\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp class=\"js_darkmode__4\" data-style=\"margin-bottom: 0em; outline: 0px; white-space: normal; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-variant-numeric: normal; font-variant-east-asian: normal; font-family: -apple-system-font, system-ui, \u0026#34;Helvetica Neue\u0026#34;, \u0026#34;PingFang SC\u0026#34;, \u0026#34;Hiragino Sans GB\u0026#34;, \u0026#34;Microsoft YaHei UI\u0026#34;, \u0026#34;Microsoft YaHei\u0026#34;, Arial, sans-serif; text-align: right; letter-spacing: 0.54px; visibility: visible; line-height: 1.75em;\" style=\"-webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; caret-color: rgb(34, 34, 34); clear: both; color: rgb(34, 34, 34); font-size: 17px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: 0.54px; line-height: 1.75em; margin: 0px 16px 24px; max-width: 100%; min-height: 1em; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: right; text-decoration: none; text-indent: 0px; text-transform: none; visibility: visible; white-space: normal; widows: 2; word-spacing: 0px\"\u003e\u003cspan mpa-font-style=\"mgkkr36616qm\" style=\"box-sizing: border-box !important; color: rgb(136, 136, 136); font-size: 16px; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan leaf=\"\" mpa-font-style=\"mgkkrbnn1f6j\" style=\"box-sizing: border-box !important; font-size: 14px; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan style=\"color: rgb(43, 43, 43)\" textstyle=\"\"\u003e撰文 | \u003c/span\u003e\u003c/span\u003e\u003cspan style=\"box-sizing: border-box !important; color: rgb(136, 136, 136); margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;class\u0026#34;:\u0026#34;js_darkmode__4\u0026#34;,\u0026#34;style\u0026#34;:\u0026#34;margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; font-size: 17px; font-style: normal; font-variant-caps: normal; font-weight: 400; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); color: rgb(34, 34, 34); caret-color: rgb(34, 34, 34); font-family: \\\u0026#34;PingFang SC\\\u0026#34;, -apple-system-font, system-ui, \\\u0026#34;Helvetica Neue\\\u0026#34;, \\\u0026#34;Hiragino Sans GB\\\u0026#34;, \\\u0026#34;Microsoft YaHei UI\\\u0026#34;, \\\u0026#34;Microsoft YaHei\\\u0026#34;, Arial, sans-serif; text-align: right; letter-spacing: 0.54px; visibility: visible; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;margin: 0px 0px 0em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); letter-spacing: 0.54px; line-height: 29.75px; visibility: visible; font-size: 15px;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" mpa-font-style=\"mgkkrbnn1kxy\" style=\"box-sizing: border-box !important; font-size: 14px; margin-top: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible\"\u003e\u003cspan style=\"color: rgb(43, 43, 43)\" textstyle=\"\"\u003e芝士咸鱼 编辑｜野格\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp data-pm-slice=\"0 0 []\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkr366e75\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\" mpa-font-style=\"mgkkwnic20jn\" style=\"\"\u003e当\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwniccmb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2m7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e消费降级\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid68d\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid19am\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e成为\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1uwe\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e常态，人\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1i60\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e们的生活肉眼可见地发生转变\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidm9f\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e：电话卡换成\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid150x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e8\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pml\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e元套餐，出门能\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1g5h\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e挤\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid14u1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e公交绝不打车，星巴克被速溶咖啡取代，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1riz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e曾经的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid176e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e名牌包让位于几十块的帆布袋\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1y2j\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidnla\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e而在这些变化中，一个消费趋势正在年轻女性中蔓延\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidpnd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e——\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e美妆护肤，开始只买“小样”。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan leaf=\"\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1q1t\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e花\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1an6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e不到\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1qgp\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e十分之一的价格，就能体验赫莲娜、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidqef\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eDior\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1u9i\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ss9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eSKII\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1dnc\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e等贵妇级产品，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid224x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e试图从\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid128x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e紧绷的预算\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid892\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e里感受\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1sai\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e经济上行期的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid14hw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e余温\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24x2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid11m0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e据美业大\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid16fa\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e数据\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1rrh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e显示\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidw40\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid1du2\" style=\"font-size: 16px\"\u003e\u003cb\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2023\u003c/span\u003e\u003c/span\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年中国小样市场规模\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e已\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e突破\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e150\u003c/span\u003e\u003c/span\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e亿元，年\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e增速超过\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e25%\u003c/span\u003e\u003c/span\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e；另一\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e项电商\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e调研\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e也显示\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2025\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e近七成\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e女性\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e更\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e偏好小样产品。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e琳琅满目的小样，图片源于网络\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1bki\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e曾经被视为边角料的小样，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidpti\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e如今\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidjac\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e摇身一变成了热销单品。它便宜\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1s83\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidoxk\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e轻便、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid13wh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e不怕过期，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pq7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e却也暗藏不少风险：\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1enb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e多数小样来自非正规渠道，你手里那支\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid784\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e自称\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1fw6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“大牌\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidj56\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样源头供应\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid23oe\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid186s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的精华液\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20xe\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，很可能是工厂仿冒品\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1c0x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidex5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“用后无效”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid131u\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e算\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzbq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e是\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidgp2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e幸运\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid16x1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，严重\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidya3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e时可能\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1bak\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e会\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidakb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e出现\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidlfo\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e汞超标\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid35a\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ije\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e过敏，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2294\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e直接\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1x0r\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“烂脸”。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20fe\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e看似划算的小样\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid11uo\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，背后的成本\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ud3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e十分低廉\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidtcc\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。在品牌\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidi80\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e官方销售渠道\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vsi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e外，市场上鱼龙混杂的小样从何而来？\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid17wg\" style=\"font-size: 16px\"\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e这\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e股\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e理性回归的\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e消费浪潮\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e，潜藏着难以忽视的混乱与暴利。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: right\"\u003e\u003cb mpa-font-style=\"mgkkwnid1h51\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan data-mpa-action-id=\"mgkl20j64d8\" data-pm-slice=\"0 0 []\" leaf=\"\" mpa-font-style=\"mgkl20ip20gs\" style=\"font-size: 18px\"\u003e\u003cspan style=\"color: rgb(251, 87, 7); font-weight: bold\" textstyle=\"\"\u003e“小样经济”又翻红\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1rfr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e清晨\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid23nl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e7\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid27v\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e点，闹钟刚停，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1dt5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e95\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidlvb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e后女孩\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnidued\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eYuki\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid12sj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e起床完成简单的洗漱。化妆桌上堆满了她的心头好：拇指大小的粉底、只有食指长的精华、一次就能用完的眼霜小袋。她熟练地挑出一支金属色小管子，挤出米粒大小的膏体，轻轻拍在眼周。那一刻，是她开启新一天的仪式感。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidaa0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e不少女性化妆桌上的瓶瓶罐罐正在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1gbn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“缩小”。片装的兰蔻小黑瓶眼霜、小罐的赫莲娜黑绷带面霜、迷你版的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid15zd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eCPB \u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidckp\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e精华水……几乎所有品牌，如今都推出了小样产品。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidipt\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e网友\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1b1w\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e@\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ej8\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e拿铁小姐称，自己已经习惯了买小样，可以用最小的成本试错\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidvu8\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样即\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1089\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“试用装”，通常分为\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1q5g\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1-1.5\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1a9s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e毫升的片装小样以及\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidrig\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e5-10\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnidvuj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eg\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid183e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的中瓶，常见于香水、护肤品和彩妆等品类。用惯小样的女性甚至发出感慨\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e：\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnidqgw\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e“正装才是最大的骗局！”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidy0e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“普通人不会像美妆博主那样，睡前花大半个小时把十种产品糊在脸上。我前年囤的面膜现在还没用完，正装买来只能等着过期。还是买小样好，开销压力小多了。”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_4--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidwp3\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e网友们在社交媒体上分享用小样的感受\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1zai\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样的出现并非新鲜事。在上世纪\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1yt3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e40\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidl9d\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年代，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1cp7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--SECURE_LINK_BEGIN_0--\u003e雅诗兰黛\u003c!--SECURE_LINK_END_0--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid19l7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e创始人埃斯泰\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid8sp\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e·劳德就\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1o22\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e首\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1f0u\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e创了\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidve4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e化妆品试用装，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidw0a\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e通过赠品策略有效\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidztr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e带动\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1s63\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e了\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1h1m\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e正装\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1t4d\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9l2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e销售。\u003cspan style=\"font-size: 15px\" textstyle=\"\"\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidy6e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e半个多世纪后的今天，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2490\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1eeu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e早已从附赠品，发展成一条独立的产业。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidvsj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e随着\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pqz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“小样经济”热度攀升，应用范围也从美妆行业不断向外扩展。无论是\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10f1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e打工人的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10cx\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“续命神水”冻干咖啡、宠物用品中的猫砂，还是日常家居必备的洗衣液，都纷纷推出小样规格，堪称“万物皆可小样”。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ehu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e在电商平台上搜索\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1sin\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“小样”，动辄涌现上百万种商品。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid94v\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e电商平台数据显示，仅在\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e2019\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e至\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e2023\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e年间，线上小样销售额就暴涨了\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e4.3\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e倍。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_5--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1izc\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e小样经济成为规模，图片源于网络\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid18er\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e商家们敏锐地抓住了这一风口，专营化妆品小样的线下集合店如雨后春笋般占领全国商场。典型代表是\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid1bz0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eHARMAY\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1zzt\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e话梅\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidq5c\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid7rl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e自首家门店开\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1jlz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e业\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1mau\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e以来，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidfz6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e凭借小样\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid3mz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e吸引了大量\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1fv1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年轻客群\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidxba\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidgef\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e仅四个月\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidoe4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e便实现回本\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24ov\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzhq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e速度远超传统化妆品门店。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1xgi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eHARMAY\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2f2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e话梅的成功并非\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid238n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e孤例\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1y5s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1j3l\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eTHE COLORIST\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid33h\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e调色师、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidp3q\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eKKV\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vgg\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidogu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eWOW COLOUR\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ad7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e等众多\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsr9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e美妆\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid12ky\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e集合\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwniddaw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e店\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidngw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidi8u\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e都在用琳琅满目的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1jnv\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e大牌小样\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid29\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1v2s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e实现了门店的快速扩张\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidvq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_6--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzzs\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e网友拍摄的话梅上海新天地队排队实况，直到今年依然排长队\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2105\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“小样经济”的爆发，与\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnidy8b\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eZ\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidpk7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e世代\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1exz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e（\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid14jy\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e1995-2009\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1xvv\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e年出生的人）\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ihl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e消费观念的转变密切相关。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid250r\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e调研\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidnqz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e显示，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2wf\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e高达\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsai\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e88%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidbtd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnidvu3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eZ\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid18un\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e世代会购买\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pl3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e美妆护肤品，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ot5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e他们有尝试大牌的渴望\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10wz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid15k2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e却受限于实际预算，且品牌忠诚度普遍较低。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid18dq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e于是，价格亲民、试错成本低的小样，成了既能满足尝鲜欲，又能规避经济压力的理想选择，甚至让社恐年轻人得以避开线下专柜推销的尴尬场景。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4hyp7d1s7l\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_7--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidp8q\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e图源\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidn3x\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnidjgv\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003eiWeekly\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidu77\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e”《小样经济再走红，是穷讲究还是真趋势？》\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidw1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e面对强劲的市场势头，国际大牌们顺势而为，主动加码小样经济，纷纷在电商平台开启了小样销售的渠道。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid42v\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e正如北京国妆科创自然科学研究院执行院长谢志辉所说，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid21n6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid23lj\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e小样经济的崛起，本质上是品牌市场策略的体现。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1xl2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidgec\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e正装价格不断上涨，小样成了吸引消费者的关键卖点。以\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1y7p\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e李佳琦直播间\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1zov\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e为例，每年\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1bfr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidg9w\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e618\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ddd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e”“双\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidr1t\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e11\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1w07\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e”，赠品的数量常常超过正装。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnida4p\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e社交媒体上，人们对小样的观感却呈现两极化：一方认为这是高性价比的明智之选\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid211f\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e；\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidfvw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e另一方则认为用小样虽然能省钱，伴随而来的却是一种\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid132w\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“用不起正装”的不配得\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidiyb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e感\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidcdh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_8--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: right\"\u003e\u003cb mpa-font-style=\"mgkkwnid1tg5\"\u003e\u003cfont\u003e\u003cspan leaf=\"\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7); font-weight: bold\" textstyle=\"\"\u003e围猎“精致穷”女孩的美丽陷阱\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid13ma\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e情感上的矛盾只是开始，小样市场的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidd6e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e真实\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1a5t\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e现\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid5ft\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e状\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidqd9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e远比\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1hm4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e人们想象得\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidq6u\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e复杂。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20u6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e首先，小样的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1fyu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“低价”标签下，隐藏着高昂的单位成本。若按每克或每毫升单价计算，官方渠道售出的小样往往并不划算。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid6zy\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e《消费者报告》的一项抽样调查显示，超过六成品牌小样的单位售价高于正装，精华类产品的溢价甚至高达\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e35%\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ydy\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样表面上降低了消费者的尝试门槛，实则构成了长期支出的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ypc\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“隐形陷阱”——持续依\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ty4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e赖小样，累积花费可能超过直接买正装。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_9--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1mph\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e图源《中国医药报》，集合店小样单价比官方正装售价便宜，但往往比代购\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid6a8\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e/\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20h2\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e免税店正装价格高。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidpjr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e价格之外，官方渠道购买小样还伴随着诸多限制。多数品牌虽已开放\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid151b\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样销售，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9sq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e但通常要求消费者填写个人信息、注册会员，且享有优惠的次数有限。一旦首次使用完毕，再次回购时会发现：要么领取资格已耗尽，要么价格悄然上调。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4hywa3l6w\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_10--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1jkj\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e品牌出售小样通常会限制购买数量\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cb mpa-font-style=\"mgkkwnid28l\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e官方渠道尽管存在种种不便，至少能保证产品来源可靠。相比之下，不少小样爱好者为追求更低价格而转向非正规渠道，往往才是噩梦的开始。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid13jf\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e业内人士透露，市面上流通的小样中约有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vs4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e80%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9kd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e为假货，其数量甚至远超品牌方的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pi6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e生产规模\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1oiq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，因此被称为\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid161p\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“假货重灾区”。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsc7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e小样的非正规渠道主要分为四类：私人店铺购买、自称\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid3q0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“柜姐”的店家转卖或分装、线下美妆集合店，以及以“进群拍小样”为名的网络骗局。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_11--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1huj\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e网友避雷\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid120e\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e“进群拍小样”骗局\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid11ih\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e这些渠道所售小样问题显而易见：\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid1cvd\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e假货横行，包装标识模糊不清，缺乏可信的来源证明。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1sjn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e许多店主从进货商处拿货，却对上游供应链的真实情况一无所知，他们声称\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1p7r\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“通过正规渠道采购”，但无法向消费者提供可供查验的具体证据。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_12--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidpj2\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e网友\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidjnj\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e@\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1tsk\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e爱莉丝呼吁大家警惕小样骗局\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidcgo\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“荔枝新闻”曾报道过一起典型案例：江苏罗女士花\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid8f9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e50\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1to1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e元网购一款迪奥唇釉小样，使用后发现与正品差异明显，选择报警。经调查，该网店所售的大牌化妆品均为假冒伪劣产品，涉案假货总金额高达\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1g93\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e330\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e万元。最终，法院判处店主有期徒刑\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidh7l\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e3\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidqpo\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年，并处高额罚金。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_13--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid5ax\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e图片源于网络\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid19pj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e此类事件屡见不鲜。早在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid1xbd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2019\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1150\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ul7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vqw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e就\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1a64\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e有美妆博主销售\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1z01\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidt29\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e纪梵希\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsdu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e四格散粉\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid182n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e6\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid1d4v\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eg\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vmx\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e中\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidrxv\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e样\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid21p4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1i8p\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid16d6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e而\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid752\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e纪梵希官方\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1nvw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e随即\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidscn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e声明从未生产过该\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid175\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e规格\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidigs\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e产品\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidd9q\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4hz9j8dq2\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_14--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid186b\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e纪梵希品牌官方打假，但直到今天还有私人店铺售卖\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidnqb\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e6g\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20mu\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e版假\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid14yw\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e货\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1g14\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e市面上还曾流通标称\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidjso\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1.6g\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid11rs\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e阿玛尼唇釉小样，官方仅有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidrop\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e3.5\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cspan mpa-font-style=\"mgkkwnid1uis\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eg\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidltp\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e和\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidc7r\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1.5g\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid16w9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e装；迪奥\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10b4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e999\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid250y\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e口红小样标称\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidd2x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1.4g\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidn5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，官方正装小样规格为\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1m6o\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1.5g\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidc6v\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。更有甚者，部分假货连色号都出现错误，一些根本不存在小样版本的色号，也在市场上公然销售。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1826\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e职业打假人王海在接受《南方周末》采访时\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidhly\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e指出，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid19rq\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e目前化妆品行业缺乏统一的防伪认证体系，想要验明产品真伪，最好的方法是送检专业机构。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24hr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e除此之外，只能依靠外观、气味、包装压印等细节自行判断。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1f1z\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e然而，随着造假技术升级，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1yop\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“真假混卖”成为常见手段，仿品包装足以乱真。对于很多未曾使用过正装的消费者而言，仅凭肉眼观察来辨别真伪，其难度无异于徒手做科研。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4hze321gmc\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_15--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan\u003e\u003cspan mpa-font-style=\"mgkkwnid1ps2\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e 小样假货太多，一些美妆博主干脆转型\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidj8w\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e“小样打假”赛道\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidz1k\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e即便消费者怀疑自己买到假货，由于小样价格不高、来源不明，维权往往困难重重。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzrw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“退换货费时又费力”，这样的心理让多数人最终只能“自认倒霉”。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1nxz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e市场上流通的小样中，还有一部分并非假货，而是由店主自行分装。这类分装小样的卫生条件得不到保障，多数商家并不具备化妆品生产资质，实际上已违反《化妆品监督管理条例》中\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1es5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“禁止化妆品经营者自行配置产品”的规定。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidk57\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e但在利益驱动下，仍有不少商家铤而走险，将消费者置于潜在的健康风险之中。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4hziowu7l\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_16--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsj3\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e部分商家为牟取暴利，同时规避监管，不再直接冒用知名品牌，转而采取更隐蔽的方式：自制存在安全隐患的小样，将其与检验合格的正品捆绑销售\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsrw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e《法治日报》去年报道了一起案例：范某与吴某在自制的小样中添加严重超标的汞，宣称有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid15w6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“快速美白淡斑”功效。消费者使用后不久即出现面部泛红、发痒，经检测才发现，小样中的汞含量竟超过国家安全标准\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20zx\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1hv2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e万多倍。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cb mpa-font-style=\"mgkkwnidfay\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e汞超标带来的危害极为严重。短期接触可能引起头晕、记忆力减退等症状；长期使用则可能导致神经系统疾病，甚至造成不可逆的身体伤害。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_17--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid22ut\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e图源《法治日报》\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24w7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e乱象\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid19tr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e背后\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid18b2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1b5w\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e不难发现\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1fw5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e一个共通的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwniddup\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e运作逻辑\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidfqs\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e：\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidte0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e商家不断放大\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid119c\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e女性\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidj3f\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的外貌焦虑，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vjl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e设下消费\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid348\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e诱饵\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidrf9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，鼓励盲目\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid21m2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e购买\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidecr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，最终\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid7so\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e让她们在追逐美丽的路上，不慎\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2vy\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e付出健康\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1yaj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e为\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1zrg\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e代价。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_18--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: right\"\u003e\u003cspan\u003e\u003cspan mpa-font-style=\"mgkkwnid2h8\"\u003e\u003cspan leaf=\"\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7); font-weight: bold\" textstyle=\"\"\u003e“她经济”背后的暴利生意\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidoni\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e从某种意义上说，小样经济的爆火，也折射出化妆品行业长期存在的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1wdn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e暴利现象。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1i9f\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e十多年前，人民网就曾将化妆品行业列入\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1gfz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“十大暴利行业之首”。据当时媒体报道，某高端品牌的精华水在中国售卖近千元，而其制造成本仅约\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9ya\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e6.5\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24nv\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e元；另一知名眼霜的成本也不超过\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid15n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e10\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidsqo\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e元。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidbyj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e具体数字的真实性有待商榷，但化妆品行业利润率极高，已经是一个公开的秘密。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1cp\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e《第一财经日报》\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidtoj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e采访过一位资深化妆品从业者称，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid209r\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e按照业内惯例，化妆品从工厂到零售终端，价格\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidf2j\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e通常会\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidj90\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e被放大\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidxe4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e10\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidc3g\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e倍\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10hn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。记者在走访中还发现，经销商拿货折扣多在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1rwz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e1.5\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidyoi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e折至\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1gfi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e3.6\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnido2o\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e折之间，拿货折扣越低，终端销售的盈利越高。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_19--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnidry8\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e图片源于\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1har\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e《\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidijn\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e第一财经日报\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzfx\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e》\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1o8h\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e2013\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1j2s\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e年的一篇报道\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1i43\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e或许有人会质疑：\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cb mpa-font-style=\"mgkkwnid1y6m\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e这毕竟是十多年前的报道，在信息日益透明的今天，化妆品行业还能维持如此高的利润吗？\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid4qc\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e答案出人意料。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1p2k\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e以\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid23bv\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“医用敷料”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid145n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e为核心卖点\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid13yu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的某品牌，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid22u7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e短短三年间便跃居\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidhe6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e贴片类护肤品市场\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidqxe\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e首位\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid176v\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1jnk\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e数据显示，该品牌在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnida67\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2021\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidh9e\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年和\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid228o\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2022\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid18xw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年的综合毛利率分别高达\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidrd0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e81.95%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid5sl\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e和\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1yco\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e83.07%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidp42\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e；\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid6do\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e即便在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pjn\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e2025\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1qct\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e年上半年\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1uk4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e营收遭遇腰斩，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidltz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e毛利率\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ewr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e仍能稳定维持在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ale\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e80\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid4hj\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid19yh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e以上\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid13ap\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_20--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1g52\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e该品牌\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid148\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e2025\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1g4r\"\u003e\u003cspan leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e年上半年盈利情况\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidmvw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e另一\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1woz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e家\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidw3n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e以抗皱精华油闻名的护肤品牌，毛利率也\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24rd\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e高\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1rmu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e达\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidvc1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e82.5%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17yz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidmte\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e可见，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1dqt\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e70%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid2042\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e至\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid6xa\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e80%\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid10tx\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的高毛利率\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidv73\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e在化妆品行业已近乎常态。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ryp\" style=\"font-size: 16px\"\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e与\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e高毛利形成鲜明对比\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e的是，\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cb\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e这些企业往往在研发投入上极为精简。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003c/span\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid7pi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e例如，前述敷料品牌在上市前，整个研发团队仅有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid24fg\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e8\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidu0j\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e人。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidxm4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e这一模式虽能短期推高利润，却难以支撑长期增长。近一两年，化妆品行业已显疲态。有媒体统计，在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnid6iw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e16\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1nhb\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e家上市的本土美妆企业中，近一半出现盈利下滑甚至亏损。究其根源，在于企业过度依赖\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1lww\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e营销\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid22xm\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidq01\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e大部分利润被用于引流与推广\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidcir\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid8h5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e吊诡的是，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid188c\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e仍有\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwniduvf\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e8\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidraq\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e家上市品牌的毛利率\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9ok\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e不降反升\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid183u\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1hbr\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e为维持高利润，许多品牌选择进一步削减产品和研发投入，从而深陷\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1rp6\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“重营销、轻研发”的恶性循环\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidh1j\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1azi\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e化妆品行业，本质上是一场围绕\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1cdy\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e容貌\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid149n\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e焦虑\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid4t7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e展开\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidb2w\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的生意。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidi0f\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e尽管\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1znw\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“她经济”常被包装成女性意识觉醒\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidhju\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e与消费自主\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid180m\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的象征，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidq9z\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e现实中却逐渐演变成一种悖论：本该带来愉悦的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidvzk\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“悦己”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidc7s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e消费\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidds\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1x1\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1tsa\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e营销\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1hza\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e话术的包装下\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1wb2\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid6o0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e反而\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1v7s\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e变\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidb65\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e成\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidzi9\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e掏空女性钱包的手段。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cb mpa-font-style=\"mgkkwnid6yg\" style=\"font-size: 16px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e讽刺的是，被营销鼓吹的\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e“精致护肤”本身，也潜藏着被忽视的健康隐患。\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/b\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidgha\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e如水杨酸、\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidevg\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003eA\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid943\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e醇等常见功效成分可能引发肌肤不耐受；而频繁敷面膜，也可能导致皮肤屏障受损。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection data-mpa-action-id=\"mg4i03ks21f\" data-pm-slice=\"0 0 []\" nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; padding: 0.5em; text-align: center\"\u003e\u003c!--IMG_21--\u003e\u003c/section\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid185y\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e随着认知的提升，越来越多女性开始转向极简护肤：主动减少清洁步骤，舍弃繁复的瓶瓶罐罐，仅使用基础保湿产品，甚至尝试断舍离式护肤。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidgyt\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e有网友分享，停用洗面奶和护肤品后，皮肤状态反而好转。她感慨道：\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1ruh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“不折腾就是最好的护肤。”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003csection nodeleaf=\"\" style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan style=\"color: rgb(178, 178, 178); font-size: 12px\" textstyle=\"\"\u003e\u003c!--IMG_22--\u003e\u003c/span\u003e\u003c/section\u003e\u003cp data-mpa-action-id=\"mgkkx4ks19cm\" data-pm-slice=\"0 0 []\" style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1pns\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan mpa-font-style=\"mgkkx4kdekv\" style=\"color: #888888; font-size: 12px\"\u003e\u003cspan mpa-font-style=\"mgkkwnid17uh\"\u003e\u003cspan data-pm-slice=\"1 1 [\u0026#34;para\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;p\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:\u0026#34;text-align: justify; margin-left: 16px; margin-right: 16px; margin-bottom: 24px; line-height: 1.75em;\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;},\u0026#34;node\u0026#34;,{\u0026#34;tagName\u0026#34;:\u0026#34;span\u0026#34;,\u0026#34;attributes\u0026#34;:{\u0026#34;style\u0026#34;:null,\u0026#34;mpa-font-style\u0026#34;:\u0026#34;mgkkwnid17uh\u0026#34;},\u0026#34;namespaceURI\u0026#34;:\u0026#34;http://www.w3.org/1999/xhtml\u0026#34;}]\" leaf=\"\" style=\"color: rgb(136, 136, 136); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan style=\"color: rgb(251, 87, 7)\" textstyle=\"\"\u003e〓 \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan leaf=\"\"\u003e图源：网友\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkx4kdgzc\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(136, 136, 136)\" textstyle=\"\"\u003e@\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1jiz\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan mpa-font-style=\"mgkkx4kd8lr\" style=\"color: #888888; font-size: 12px\"\u003e\u003cspan leaf=\"\"\u003e盐析\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnidf7x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e35\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1vi5\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e岁的博主\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"Arial\"\u003e\u003cspan mpa-font-style=\"mgkkwnididu\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e@\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid29i\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e司徒咕咕 也通过规律作息、健康饮食和运动维持良好状态，她提醒女生们：“不必在保养上耗费过多金钱和心力。”\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid9pt\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e美丽本应赋能生活，而非成为负担。真正的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid20ou\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e“悦己”，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid180y\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e是挣脱\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1yx7\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e消费主义\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1t6t\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid1h2x\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e裹挟，\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidkp4\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e找回\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid42y\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e让身心舒适的\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnid12o0\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e自在\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkwnidqyh\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 24px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan mpa-font-style=\"mgkkr3671dze\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 16px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\" mpa-font-style=\"mgkkwnidjoc\" style=\"\"\u003e自信与美丽，从来不在货架上，而在每个女性对自己的认知与珍视之中。\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003ci mpa-font-style=\"mgkkt1e5szk\" style=\"font-size: 12px\"\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan mpa-font-style=\"mgkkt3vk6ae\" style=\"color: rgb(178, 178, 178)\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"font-weight: bold\" textstyle=\"\"\u003e参考资料：\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkt3vkvgs\" style=\"font-size: 12px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e1.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003eiWeekly《小样经济再走红，是穷讲究还是真趋势？》\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003c/span\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkt3vk23q9\" style=\"font-size: 12px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e2.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e消费者报告《小样经济饱受争议，几块钱如何实现大牌自由？》\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003c/span\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkt3vkkvg\" style=\"font-size: 12px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e3.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e中国医药报《深度\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e| \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e化妆品“小样经济”规范指日可待》\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003c/span\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkt3vktgy\" style=\"font-size: 12px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e4.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e盒饭经济《\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e“精致穷”的年轻人养出百亿小样经济》\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003c/span\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkt3vk1v8v\" style=\"font-size: 12px\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e5.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e根号\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003ci\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003eC\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e《一半上市美妆企业盈利下滑，流量\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e“\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e内卷\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e的恶果显现\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003ci\u003e\u003cfont\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e》\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/font\u003e\u003c/i\u003e\u003c/span\u003e\u003ci\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 10pt; font-style: italic; letter-spacing: 0pt\"\u003e\u003cspan\u003e\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\u003cp style=\"line-height: 1.75em; margin-bottom: 8px; margin-left: 16px; margin-right: 16px; text-align: justify\"\u003e\u003cspan mpa-font-style=\"mgkkr36724cc\" style=\"font-size: 16px\"\u003e\u003cspan mpa-font-style=\"mgkkt3vk330\" style=\"color: rgba(0, 0, 0, 0.9); font-size: 12px; font-style: normal; font-weight: normal; letter-spacing: 0.034em\"\u003e\u003cspan leaf=\"\"\u003e\u003cspan style=\"color: rgb(178, 178, 178)\" textstyle=\"\"\u003e6.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cfont face=\"微软雅黑\"\u003e\u003cspan style=\"color: rgba(0, 0, 0, 0.9); font-style: normal; font-weight: normal; letter-spacing: 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#DC3636;--weui-ORANGERED: #D14730;--weui-ORANGE: #E17719;--weui-YELLOW: #BB8E00;--weui-GREEN: #4F8400;--weui-LIGHTGREEN: #2E8800;--weui-TEXTGREEN: #06AE56;--weui-BRAND: #018942;--weui-BLUE: #007DBB;--weui-INDIGO: #0075E2;--weui-PURPLE: #6265F1;--weui-LINK: #576B95;--weui-TAG-TEXT-ORANGE: #E17719;--weui-TAG-TEXT-GREEN: #06AE56;--weui-TAG-TEXT-BLUE: #007DBB;--weui-REDORANGE: #D14730;--weui-TAG-TEXT-BLACK: rgba(0, 0, 0, .5);--weui-WHITE: #FFFFFF;--weui-BG: #FFFFFF;--weui-FG: #000;--weui-FG-5: rgba(0, 0, 0, .05);--weui-TAG-BACKGROUND-ORANGE: rgba(225, 119, 25, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(0, 125, 187, .1);--weui-TAG-BACKGROUND-BLACK: rgba(0, 0, 0, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care][data-weui-theme=dark],body:not(.pages_skin_pc) 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